"People react to other people, not sales pitches and marketing jargon."
We live in a world where people seek a personalized, individual customer experience. Mobile-first and the trend to buy and interact with brands whenever, wherever and however they want made it more difficult for companies to fulfill the needs of their customers. We all thrive to belong and this is also noticeable in the world of Marketing. What makes brands like Facebook, Apple, Starbucks and Co. so successful? They realized that their customers are not just buying individuals but they want to identify with the products they consume. They turned their customers into followers. This is where Community comes in.
LOYALITY & RETENTION
FEEDBACK, IDEAS & CUSTOMER INFORMATION
STRONGER CUSTOMER EXPERIENCE
WHAT I OFFER YOU
My goal is it to support you in building the best community that would work for your business, startup or topic. I will guide and assist you through the entire process of choosing the right community type, building a strategy and incorporating the right management of the community. In workshops and meetings we identify your brands' needs and then fulfill them.
From choosing the right community platform over identifying the right characteristics of your target group to developing the best working community strategy for your brand or topic. I will assist you in the entire process of building YOUR community - from the very first step to the point where you will go live. In workshops and meeting we will develop the perfect strategy for you.
Managing a community entails more than most people do. There have to be guidelines, a specific tone and moderation in place. To enable engagement and a healthy environment between your members, content and programs are in order. I will work with you on creating the right tools to fuel engagement and turn your community into a healthy, well-functioning eco-system.
As a Marketing professional, building a Marketing strategy and developing a Marketing department is part of my job. Whether it's Inbound, Social Media or Event Marketing, I have the right skills to support you in choosing the right instruments and creating lasting Marketing actions.
In addition I can also help you incorporate community into your Marketing funnel.
The job title as Community Manager is becoming more and more common. Whether people stumble upon leading a community or choosing this profession on purpose, it takes more than just being communicative in order to be the head of a well-working community. With the right tools, the right mindset and a "learned from experience" approach, community professionals will learn the right assets to lead brand or other communities.